{"id":8487,"date":"2024-02-27T10:24:56","date_gmt":"2024-02-27T15:24:56","guid":{"rendered":"https:\/\/www.igdf.org.uk\/?page_id=8487"},"modified":"2024-09-19T02:20:51","modified_gmt":"2024-09-19T06:20:51","slug":"fund-raising-and-public-relations-media-and-communications","status":"publish","type":"page","link":"https:\/\/www.igdf.org.uk\/about-us\/starting-a-guide-dog-organisation\/fund-raising-and-public-relations-media-and-communications\/","title":{"rendered":"Section 3: Fund raising and public relations &#8211; media and communications"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"8487\" class=\"elementor elementor-8487\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4399fb83 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4399fb83\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78a9c223\" data-id=\"78a9c223\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69378585 elementor-widget elementor-widget-text-editor\" data-id=\"69378585\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Most guide dog organisations need to fundraise unless the government provides 100% of the funding. Where fund raising and public relations take place, all local principles, rules, regulations and legislation in the respective countries must be adhered to.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">The first step is to develop a clear strategy and business plan (action and financial plan) designed to ensure:<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><ol><li><span data-contrast=\"auto\">Funding meets the organisation\u2019s ongoing requirements, <\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">The public is made aware of its purpose and activities on a regular basis, using all forms of media, which in turn supports staff, volunteers and graduates, especially in terms of access along with generating income.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ol><p><span data-contrast=\"auto\"><br \/><strong>Suggestions for fundraising:<\/strong><\/span><strong>\u00a0<\/strong><\/p><p><span data-contrast=\"auto\">Mentoring from IGDF Members: The Development Committee can put you in touch with IGDF member organisations that are willing to provide mentorship with proven fundraising, public relations and media ideas. Visiting or communicating with new and well-established small, medium and large organisations can result in your efforts being more successful. Attending the biennial IGDF Conference, that is available for Member, Enquiring and Applicant Organisations provides an excellent opportunity to network and learn about fundraising strategies. <\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Fundraising examples:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><ul><li><span data-contrast=\"auto\">Breeding stock and litter of puppy sponsorship;<\/span><span data-ccp-props=\"{&quot;469777462&quot;:[720],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Community Campaigns and Trusts;<\/span><\/li><li><span data-contrast=\"auto\">Company payroll deductions from each employee;<\/span><\/li><li><span data-contrast=\"auto\">Responsible corporate donors, e.g. dog food companies, pharmaceuticals that produce vaccines and parasite control medications; car manufacturers for dog training vehicles;<\/span><\/li><li><span data-contrast=\"auto\">Individual donors, using direct marketing to make regular donations via direct debit;<\/span><\/li><li><span data-contrast=\"auto\">Government subsidy\/funding e.g. seed funding to establish a guide dog pilot program or project;<\/span><\/li><li><span data-contrast=\"auto\">Legacies and Bequests, should be developed from the start, if the local law allows;<\/span><\/li><li><span data-contrast=\"auto\">Merchandise program, such as soft toy dogs, t-shirts, etc.;<\/span><span data-ccp-props=\"{&quot;469777462&quot;:[720],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Philanthropists, including Philanthropic Trusts that are able to contribute to major projects such as a building a new breeding centre, auditorium for visitors and supporters and similar;<\/span><\/li><li><span data-contrast=\"auto\">Puppy sponsorship, e.g. $3 per day via automatic payment;<\/span><\/li><li><span data-contrast=\"auto\">Service clubs, such as Lions, Rotary, e.g. to sponsor guide dog equipment or similar;<\/span><\/li><li><span data-contrast=\"auto\">Special fundraising events, such as charity auctions, golf tournaments;<\/span><\/li><li><span data-contrast=\"auto\">Veterinarians, e.g. consultations provided at no cost or reduced by 50 %, drugs at no cost;<\/span><\/li><\/ul><p><span data-contrast=\"auto\">Public relations, media and communications examples:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><ul><li><span data-contrast=\"auto\">Create a range of brochures, website, social media such as Facebook, Twitter accounts;<\/span><span data-ccp-props=\"{&quot;335559685&quot;:1418,&quot;335559991&quot;:567,&quot;469777462&quot;:[1418],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Connections to print, radio and TV media;<\/span><\/li><li><span data-contrast=\"auto\">Design and produce access stickers \u2013 \u201cGuide Dogs Welcome here\u201d for use in public places, shops and public transport;<\/span><\/li><li><span data-contrast=\"auto\">Develop documentary depicting breeding stock, puppies, guide dogs in training, guide dog teams in service;<\/span><\/li><li><span data-contrast=\"auto\">Ensure advertisements showing approved puppy raisers and stories of graduates are in the media on a regular basis.<\/span><\/li><\/ul><p style=\"text-align: center;\" data-ccp-border-between=\"0px none #000000\" data-ccp-padding-between=\"0px\"><b><span data-contrast=\"none\">Information and examples may be acquired through the IGDF and its Members<\/span><\/b><\/p><p style=\"text-align: center;\" data-ccp-border-between=\"0px none #000000\" data-ccp-padding-between=\"0px\"><a href=\"https:\/\/www.igdf.org.uk\/about-us\/starting-a-guide-dog-organisation\/\"><span data-ccp-props=\"{&quot;335559685&quot;:720,&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:0,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:0,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:0,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:0,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:0,&quot;469789798&quot;:&quot;nil&quot;,&quot;469789802&quot;:&quot;nil&quot;,&quot;469789806&quot;:&quot;nil&quot;,&quot;469789810&quot;:&quot;nil&quot;,&quot;469789814&quot;:&quot;nil&quot;}\"> Back to &#8216;Starting a Guide Dog Organisation&#8217; home page<\/span><\/a><\/p><p style=\"text-align: center;\" data-ccp-border-between=\"0px none #000000\" data-ccp-padding-between=\"0px\"><a href=\"https:\/\/www.igdf.org.uk\/about-us\/starting-a-guide-dog-organisation\/staff-development-and-training\/\">Section 4. <span class=\"TextRun SCXW218956357 BCX0\" lang=\"EN-AU\" xml:lang=\"EN-AU\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW218956357 BCX0\">Staff development and training<\/span><\/span><\/a><\/p><p data-ccp-border-between=\"0px none #000000\" data-ccp-padding-between=\"0px\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Most guide dog organisations need to fundraise unless the government provides 100% of the funding. Where fund raising and public relations take place, all local principles, rules, regulations and legislation in the respective countries must be adhered to.\u00a0 The first step is to develop a clear strategy and business plan (action and financial plan) designed [&hellip;]<\/p>\n","protected":false},"author":570,"featured_media":0,"parent":8471,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":"","_tec_slr_enabled":"","_tec_slr_layout":""},"class_list":["post-8487","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Section 3: Fund raising and public relations - media and communications - International Guide Dog Federation<\/title>\n<meta name=\"description\" content=\"The home of the International Guide Dog Federation website with information regarding their members and services worldwide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.igdf.org.uk\/about-us\/starting-a-guide-dog-organisation\/fund-raising-and-public-relations-media-and-communications\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Section 3: Fund raising and public relations - media and communications - International Guide Dog Federation\" \/>\n<meta property=\"og:description\" content=\"The home of the International Guide Dog Federation website with information regarding their members and services worldwide.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.igdf.org.uk\/about-us\/starting-a-guide-dog-organisation\/fund-raising-and-public-relations-media-and-communications\/\" \/>\n<meta property=\"og:site_name\" content=\"International Guide Dog Federation\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-19T06:20:51+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.igdf.org.uk\/about-us\/starting-a-guide-dog-organisation\/fund-raising-and-public-relations-media-and-communications\/\",\"url\":\"https:\/\/www.igdf.org.uk\/about-us\/starting-a-guide-dog-organisation\/fund-raising-and-public-relations-media-and-communications\/\",\"name\":\"Section 3: Fund raising and public relations - media and communications - International Guide Dog Federation\",\"isPartOf\":{\"@id\":\"https:\/\/www.igdf.org.uk\/#website\"},\"datePublished\":\"2024-02-27T15:24:56+00:00\",\"dateModified\":\"2024-09-19T06:20:51+00:00\",\"description\":\"The home of the International Guide Dog Federation website with information regarding their members and services worldwide.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.igdf.org.uk\/about-us\/starting-a-guide-dog-organisation\/fund-raising-and-public-relations-media-and-communications\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.igdf.org.uk\/about-us\/starting-a-guide-dog-organisation\/fund-raising-and-public-relations-media-and-communications\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.igdf.org.uk\/about-us\/starting-a-guide-dog-organisation\/fund-raising-and-public-relations-media-and-communications\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.igdf.org.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"About IGDF\",\"item\":\"https:\/\/www.igdf.org.uk\/about-us\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Starting a Guide Dog Organisation\",\"item\":\"https:\/\/www.igdf.org.uk\/about-us\/starting-a-guide-dog-organisation\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Section 3: Fund raising and public relations &#8211; 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